MATAWAN, N.J., Sept. 17 /PRNewswire/ -- A NJ start-up, Open Terra, is helping the state build on its goal to become a technology hotbed. The company established its expertise today by launching a revolutionary mobile computing platform that dramatically improves how companies can wirelessly
synchronize, communicate and disseminate information globally.

The new product, mSolve, is featured today at DEMOmobile in La Jolla, CA,an exclusive annual industry event showcasing new products that shape how business is conducted in a wireless world. "This is a truly prestigious honor because DEMOmobile only lets the most cutting-edge products demonstrate. I'm very proud our new mobile platform earned this honor," said David Sasson, Open Terra's Chief Executive Officer.

Open Terra introduced mSolve today to technology executives from around the world to end the roadblocks that often create obstacles to global wireless computing.

"The promise of mobile applications that increase profits often stops when people need to actually get information to wireless devices. mSolve solved the problem by revolutionizing how mobile enterprise applications synchronize, communicate and disseminate information globally," said Sasson.

Other firms allow mobile devices like cell phones and laptops to communicate with corporate databases, but the applications take three to nine months to deploy and require extensive programming and training. In contrast, a technology manager can launch an mSolve application within 30 minutes and let a company's workforce access any type of data. A drag-and-drop application and Web-browser solution make it easy for people to get and use the data they need.

"When a sales rep in the field can actually use his cell phone to learn about current inventory, we're helping impact the company's profitability and efficiency. When a traveling executive needs to access quarterly results, we're helping her work more productively. Our solution is really about getting people the information they need to be better informed in every business situation," said Sasson.

mSolve's online, instant features make it a revolutionary entry in the rapidly evolving mobile industry. With mSolve, a mobile workforce can stay connected without ever having to bring hardware back to the headquarters, without installing and programming applications and without wasting time. It is the first and only online mobile application development and deployment environment that includes a drag-and-drop, graphical interface and packaged database and message queue connectors. It works across all wireless carriers and supports all current wireless protocols.

About Open Terra
Open Terra is establishing new benchmarks in the ever-changing world of mobile applications. Founded in 2002, the business helps enterprises achieve their wireless strategies by empowering remote workforces. The company's online, mobile solutions deliver unprecedented connectivity and instant access to information from databases, applications and Web services that will help businesses run more productively and profitably. The firm was invited to DEMOmobile 2003 to showcase its leading-edge mobile technologies. For information, call 732-765-9600 or click to http://www.openterra.com.